Study: Americans losing interest in low-salt foods
While science continues to shed more light on the dangers of diets rich in unhealthy levels of sodium, a new study reveals that many Americans are losing interest.
According to a new poll conducted by the market research firm NPD Group, only 64 percent of Americans in 2013 were actively trying to cut back on the sodium content of their food, down from 68 percent in 2010. Over that same time frame, the number of Americans who check their food's nutrition labels for salt levels also dropped, from 41 percent in 2010 to 39 percent in 2013. While these may sound like marginal declines at face value, they nevertheless indicate a trend of fewer people looking to intentionally reduce the amount of salt in their meals.
This is especially disconcerting as recent reports from the Centers for Disease Control and Prevention (CDC) found that 90 percent of Americans above the age of four eat well above the recommended amounts of 1,500 to 2,300 milligrams of salt per day.
"Regardless of the available nutritional information and dietary guidelines, consumers are choosing to focus on what they deem important," said Darren Seifer, the NPD Group's food and beverage industry analyst, in an official statement. Seifer added that what American customers seem to find important nowadays is protein and sugar, with health concerns over salt taking a backseat.
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